Insights

Most Buzzworthy Auto Brands Of 2008

By Julie Enzweiler, Nielsen Online The automotive industry has witnessed an extremely volatile and game-changing 2008. With Ford, BMW, Honda, Toyota and Volkswagen leading the way, here is a look at the top 25 automotive brands that consumers discussed online in 2008 relative to all online...

Mergers, Fuel Efficient Vehicles Dominate U.S. Auto Buzz

Consumers who have been following the turmoil in the U.S. automotive industry are also flocking online to discuss fuel efficient vehicles and a potential merger between General Motors (GM) and Chrysler, according to Nielsen Online.  An analysis of GM-related online buzz between...

Car Talk Nielsen Online Debuts Monthly Automotive Overview

Nielsen Online released the premiere edition of its “Monthly Automotive Industry Overview” this week. Focusing on current automotive topics and trends, the first report looks at consumer chatter and sentiment surrounding vehicle leases, in part driven by Chrysler’s recent decision...