While local TV plays a major role in reaching audiences, understanding multi-platform touchpoints is especially important when it comes to today’s digitally-savvy shoppers. This quarter’s Local Watch report focuses on one of the savviest shoppers—car buyers.
Given the connected lifestyles of youths in general, with constant online engagement the new norm, it’s not surprising that young people believe that self-driving vehicles are just over the horizon. But are they interested in owning them?
There’s little doubt that driverless cars are headed to a roadway near you. In fact, they’re already out and about in select towns in California, Texas and Washington. So what do young people—those who’ve grown up with technology—really think about letting a car drive for them?
To gauge effectiveness, Utah’s Ken Garff Auto Group used Nielsen Campaign Effect to measure whether car buyers and leasers who tuned in to one of its ads on TV or the radio were more engaged than consumers who had not heard or seen the ad.
The “pay for what you use” sales model is broadening beyond the publishing realm, including the insurance space. In fact, usage-based insurance is quickly gaining traction, particularly among younger drivers.
In an age of technology advancement, UBI and telematics have played an integral part when we examine the future of the auto insurance market. And UBI is quickly gaining traction, particularly among younger drivers.
As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones...
In addition to going wearable, tech has gone drivable—and the connected car is rapidly transforming how people take to the roads. In fact, it’s also having an impact on the way they feel and act when they’re behind the wheel.
Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel. And regardless of tech preference, the modern car offers some form of connectivity for...
While some things get better with age, other things can fall victim to inattention over time. Whether it’s because we’re strapped for time or simply not very interested in the subject, insurance often falls into the “I’ll deal with it later” bucket rather than landing at the top of our...