Insider Tips: Demand Planning During Business Disruptions
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.
3 Key Challenges Impacting Your Demand Planning Now
Reliable data and market intelligence helps CPG manufacturers accurately plan for future demand amidst fast-paced consumer changes.
Quiz: How Agile is Your CPG Company?
Take a self-evaluation journey to discover how agile your organization is and what improvements are needed for a competitive edge and increased brand awareness.
Three Essential Steps to Getting Your Product On the Shelf
Having the right business intelligence and market data will help you better understand your product category, retail landscape and develop a successful go-to-market plan.
5 Common Challenges After Launching Your Product and How to Overcome Them
Increase your product’s staying power with our Small and Mid-size CPG Manufacturer’s Success Guide.
Improve Your Odds of Success After Your CPG Product’s Launch
Get Nielsen’s five-step checklist for small and mid-size manufacturers and find out how to improve your product’s success post-launch.
Quiz: Business Blind Spots, Decision-Making Styles and Your CPG Business
Understand your CPG decision-making style, the type of retail market data you need to fill in your knowledge gap, and how to use that data to grow your business.
Blue Lizard’s Growth Journey
How did this new CPG manufacturer of sunscreen products become a household name in the U.S.? It used Nielsen data to support its sell-in story and expansion goals. Our new infographic charts the Blue Lizard growth journey.
Winning in Today’s CPG Market: The A-Z Checklist for Manufacturers
Want to be a winner in today’s fast-paced CPG market? Download Nielsen’s checklist for small to mid-sized CPG manufacturers.
10 Tips for Winning Market Share in Today's Shopping Climate
What does it take to succeed in today’s CPG market? Find out in Nielsen’s latest Buyer Guide.