5 Common Challenges After Launching Your Product and How to Overcome Them
Increase your product’s staying power with our Small and Mid-size CPG Manufacturer’s Success Guide.
Quiz: Business Blind Spots, Decision-Making Styles and Your CPG Business
Understand your CPG decision-making style, the type of retail market data you need to fill in your knowledge gap, and how to use that data to grow your business.
Evaluating Risk: Ensuring Your Innovative New CPG Product is a Success
Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development.
Video: Five Ways CPG Manufacturers Can Benchmark Without an Analyst Team
CPG manufacturers that don’t have realistic benchmarks struggle to properly monitor their product’s performance. Find out how to set benchmarks.
Video: How to Instill Confidence with Your Board or Investors
CPG manufacturers need accurate and realistic forecasts to gain confidence from their board or investors. Learn how.
Infographic: DIY Benchmark Product and Business Performance
CPG manufacturers use benchmarks to monitor business success and product growth. Here’s how to plan and do benchmarking on your own, even without a team of analysts.
Preparing for Board or Investor Meetings with Data
From new product investment to increasing ROI or distribution, there are some common agenda items that small to mid-sized CPG manufacturers need to prepare for—and to do that they need data. Here’s how to ready your business for your next board or investor meeting.
Three Signs You're Ready to Access Nielsen’s Database of CPG Market Insights
There are many signs that indicate a small or mid-sized CPG manufacturer is ready for a more on-demand and up-to-the minute approach to accessing data. Here are three signs you’re ready to access Nielsen’s robust-yet-affordable database.
Build Brand Awareness and Customer Engagement | Nielsen
Increase retail sales and volume through better brand awareness