CPG manufacturers can overcome planning challenges with reliable data and market intelligence.
In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer...
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it’s not that simple.
For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU’s GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.
Frictions around a growing economy like China’s should be expected. They’re growing pains. In fact, it’s these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
Data science is the field of study that focuses on obtaining insights and information--anything of value--from data. Data science, when applied to different fields, can lead to incredible new insights for all business units.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.
The cloud can save enterprises time and money while improving agility and scalability, all of which are important factors you need in today’s competitive landscape.