AI is enabling companies to better understand how consumers are shopping, why they shop and most importantly, predict what consumers will buy in the future. This is fundamentally shifting how companies explore product development cycles, pricing models and understandings of how to change the minds...
At Nielsen, we have a clear view of open, one that is not ajar or a “bit more open.” To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.
While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won’t seek an alternative elsewhere.
Granularity matters to marketers because it gives them the ability to distill huge chunks of marketing activity so that you can understand the smaller components.
With so many DMP vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact with confidence. It’s also the only way to make sure that content choices reflect the diversity of a given station’s community.
Marketers today have more than enough data available to them, but they’re looking for better ways to use and connect their data sets to gain deeper, more valuable insights.
Many marketers know that machine learning and artificial intelligence will change how they do their job, but it’s still unclear exactly what will change and how fast. To get a glimpse of what the road ahead looks like, we asked a few of our data scientists to share what they think the biggest...
Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can’t afford to ignore this new reality.
There are many problems and challenges ahead of us. We also have many possibilities and options to wade through as we navigate the right way forward. It’s up to us to leverage the opportunities by adopting better strategies for using data and technology.