Insights

10 Questions Every Marketer Should Ask Before Buying Audience Data

There are literally thousands of data providers out there who will likely tell you that using their insights will help you to find the perfect audience. But which choice will make you a winner? Assuming you don't have enough time or money to do try them all, here are 10 questions to ask before...

Uncommon Sense: Riding the Disruption Wave

All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one “ride the disruption wave”? Mitch Barns explores three things he's found...

Nielsen TV: Making Big Data Work in Financial Services

Big data is a big buzz phrase these days, but not so much in the finance arena. That’s because banks and other financial firms have always been big on consumer data. Traditionally, however, that information has existed in functional or product silos. So the growth of big data in other areas is...

Programmatic: Hard at Work or Hard Work?

By Jessica Hogue, SVP, Client Service, Nielsen If I could pick one buzzword of 2014, it would be “programmatic.” Not only was it a theme of the recent ARF Audience Measurement conference, whole conferences have been spawned solely to focus on programmatic. And, programmatic was the topic of the...

Turning Big Data into Better Data

The term big data might be losing its panache. Not only is there more information than ever, a large portion of it that companies have to work with and analyze has been generated in the last year or so. So when it comes to thinking about the term these days, some of the world’s biggest