With an endless stream of entertainment from movies to video games (not to mention an interesting political season), how did the oldest form of entertainment—the book—fare this year?
From TV and video games to movies and music, kids today have a lot of entertainment at their fingertips and a growing number of devices they can use to connect anytime anywhere. But what about one of the oldest forms of entertainment—the book?
Digital platforms and devices have fundamentally transformed the undergraduate and graduate experience, but an old school format—the traditional print textbook—still remains the most popular for course materials with U.S. students.
With its handsome sales figures, ardent digital audience and swelling new sub-genres, today’s Romance book market presents an alluring opportunity for publishers.
Sales of traditional print books increased almost 3% in 2015, while sales of e-books dipped 13%. That said, however, certain genres maintained a larger share in the digital realm than others, including Romance and Thrillers.
No longer just your average girl-meets-boy story, the billion-dollar Romance book industry has enough sub-genres to keep its diverse, loyal fan base happy for some time and remain one of the most widely read genres in the world. So who is the Romance reader?
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report.
When it comes to children's book buyers, purchasing habits are not homogenous. Just like elsewhere across the consumer product landscape, not all consumers in this category are created equal. Said another way, some book buyers are more valuable than others.
Black Friday can be season-changing for retailers. And when it comes to holiday shopping, entertainment is the gift that everyone can enjoy. So what did this year’s music, book and movie disc sales look like year?
While books are one of our oldest forms of entertainment, reading remains a top spare-time activity for all ages around the globe. But what books consumers buying vary from print to digital.