Insights

Think Insurance is Just for Boomers? Think Again

Not all Millennials are ambiguous about their insurance needs. In fact, upscale Millennials—those whose income is greater than $75,000—represent a unique segment of opportunity for insurers, as they have a greater likelihood of being married, well-educated and homeowners.

The Facts Of Life: Generational Views About How We Live

Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger...

Reaching Older Latinos to Help Seal the Vote

In anticipation of next year’s presidential election, political buzz is in full swing across the U.S. While campaign planners develop outreach strategies, they should consider older Latinos—a large demographic that could fuel decisive swing votes in many upcoming local and state elections.

Older Latinos Offer Unique Marketing Opportunities

While younger Latinos are commanding widespread attention in the U.S. marketplace, older Latinos’ purchasing and consumption preferences can offer a unique opportunity for advertisers and marketers to extend their reach to a fast-growing consumer group in an increasingly multicultural U.S....

A Millennial Majority for Audio, Today

According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials.

State of the Media: Audio Today—How America Listens

Radio, one of the original mass mediums, continues to play a big part in the lives of Americans everywhere—with 243 million Americans listening weekly. For advertisers, that means radio delivers a mass audience in real-time across markets large and small that is highly qualified.