From the latest nail polish trends to the hippest hair products or the toughest wrinkle fighters, women and men, young and old are shopping in the beauty aisle. In fact, 94% of all U.S. households buy beauty products. So getting the right message to the right customer is a crucial step to improve...
Despite our best intentions to eat healthily, the contents of our shopping carts don’t always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important considerations when they shop for food.
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Older households are less likely to move and purchase homes, but their sheer size and relative wealth means this generation will account for $1 out every $4 spent on new home...
While we’re quick to let devices around our wrists track our health, comfort levels vary when it comes to tech and mobile money management. In fact, many of us are still more at ease with seeing dollar signs on a printed statement than on a phone screen or in a mobile app.
One in three U.S. households plans to move in the next five years. Many are unsatisfied with their certain aspects of their living situations. The Demand Institute has termed these gaps between what Americans have and what they say they need or want the “Satisfaction Gap.”
The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers. And when retail banks assess areas of consumer opportunity, they should definitely be looking at the mass affluent, those households with $250,000 to $1,000,000 in liquid assets.
Boomers have contributed significantly to the U.S. economy over the years, and they remain significant consumers, particularly with respect to housing. In fact, they’ll spend $1.9 trillion on home purchases and $500 billion on rent between now and the start of the next decade.
What’s on U.S. retailer wish lists this year? A prosperous holiday shopping season. It’s been a tough year for U.S. retailers, but there are some positives heading into the holiday season. In fact, 22% of Americans are already shopping.
What’s on tap? It depends on your age. But while beverage preferences vary among consumers by generation, one thing is clear: Americans of all ages 21 and over love to relax and unwind with a delicious drink. Beverage alcohol sales have increased in volume and value over the last 12 months....
Companies in the U.S. are very much focused on the “aging out” of the Baby Boomer generation, and what it means for their business. From my perch in Taiwan, it seems as if the main focus in the U.S. is on the difference between Baby Boomers and Millennials. Here in Taiwan, many are taking a