Insights

Look to Europe for the Future of U.S. Store Brands

Lisa Rider, Vice President, Product Leadership In the past 20 years, store brands—otherwise known as private labels—have come a long way in the United States. When store brands were in their infancy in the 1980s, product quality was inconsistent and packaging was either generic looking or...

Time-Tested Companies Top Britain’s 100 Biggest Brands

Britain’s most popular grocery brands saw another successful year despite significant economic challenges, according to the annual Britain’s 100 Biggest Brands report. Compiled by The Nielsen Company and published in trade magazine, The Grocer, the report ranks the 100 best selling grocery...

Case Study: Optimizing Ad Targeting

Today’s digital world requires us to ensure our ads reach the right audience, at the right time, with the right message. But are there ways to improve targeting?

How Can a Mega Brand Equal a Mega Success

Many are attempting to produce greater efficiency from fewer brands… Do more with less—the mantra being echoed in both businesses and homes. In today’s retail marketplace, increased fragmentation, shrinking store footprints, rising commodity costs, and stretched consumers are creating...

What Makes A Megabrand

When a consumer thinks of a megabrand, she may think of Coke, Budweiser or Cheerios.  These are all category leaders and are certainly “mega” in terms of their recognition around the world and sales figures.  But looking beyond sheer size, these products are actually quite limited in their...

Raising The Bar For Store Brands

Tom Pirovano, Director, Industry Insights For the past several months, we’ve seen sales for U.S. store brands grow at unprecedented rates with annual sales of $85.5 billion, up by $13.6 billion (+19%) vs. just two years ago. (Nielsen Grocery/Drug/Mass including Walmart). At first, this growth...