Insights

Advertising Can Make Or Break A Movie

Slumdog Millionaire, the Oscar winner for Best Picture in 2008 was not a summer blockbuster.  Nor were any of the other nominees in that category.  But they all had a couple of things in common: they were primarily advertised in the second half of the year with a concentration in the fourth...

Five Ways to Build Store Brands

Bad economic times are providing a good financial impetus to store brands. The Private Label Manufacturers Association in the U.S. determined that shoppers can slash their grocery bill up to 30% by purchasing store brands. During the year ending February 2009, Nielsen reports that store brands in...

10 Tips for Defending Your Brand from Private Label

 Tom Pirovano, Director, Industry Insights Health Claims – “Now with More Calcium”, “Good Source of Antioxidants”, “Natural”, “Made with Real Sugar”.  First look for claims you can make without reformulations.  Then consider adding nutrients...

Store Brand Success Around the World

Nielsen business leaders share their perspective on store brand performance and trends around the world. Participants in the store brands roundtable included: Mitch Barns—President, Greater China Christophe Cambournac—President, Consumer Asia Pacific, India, Middle East and Africa Patrick...

How To Leverage Online Advertising

Brand advertising budgets took a hit in 2008, with expenditures dropping 2.6 percent compared to 2007. While most media suffered, two bright spots were Hispanic cable TV, where ad spending grew 9.6 percent, and cable TV, where growth was 7.8 percent.  But what has happened to online advertising?...

Building Your Brand… Or A Better Snuggie Listen Up!

Charlie Buchwalter & David Wiesenfeld, Nielsen Online More and more researchers are waking up to the reality that mining the growing volume of conversations on blogs, message boards and social networking sites (i. e., “listening” to consumers) can provide timely, penetrating...

The Risk-Averse Consumer

Ken Cassar I’ve been preparing for our upcoming Webinar on Retail Coping Strategies, where we will provide constructive advice to retailers on how they can best cope with the challenging retail environment that we’re in. This has led me to think about companies that are holding up well...

Get Defensive When Tracking Online Buzz Of Your Brand

Nielsen’s Pete Blackshaw has been following consumer buzz in blogs, Twitter tweets and more surrounding the peanut butter Salmonella scare. In this video, he offers practical defensive branding tips and tactical advice. Related Post: Consumers Spread Word Of Peanut Butter Recall Online