Insights

10 Most-Recalled DramaSitcom In-Program Placements Sept.Oct. 2008

According to data from Nielsen IAG, an Apple iPod product placement in the CW television show “Supernatural” was the most recalled placement in a scripted series during the four weeks between September 15 and October 12, 2008. Recall refers to the percentage of television viewers who...

Amid High Commodities Costs, Private Brand Sales Grow

Sales of private brands are up 10% this year — to $80.3 billion in the U.S., Nielsen reported Friday. Private label dollar sales are being driven primarily by higher commodity pricing — especially in staple categories that are dominated by private brands. But in recent weeks, private label...

New M&M’s Capitalize On Premium Chocolate Craze

Mars Snackfood is introducing a new line of premium M&M’s, The New York Times reported Thursday. The premium sweets, which have shed their traditional candy coating, come in five new flavors: mint chocolate, mocha, triple chocolate, raspberry almond, and chocolate almond.  The...

Marketing, Meet Customer Service

Is attentive customer service the hottest new marketing strategy?  In the first of a regular series of Ad Age columns, Nielsen Online Executive Vice President Pete Blackshaw examines how Apple uses in-store “concierges” to both greet and direct shoppers—thus blurring the line between...