We’ve been tracking a move toward “healthier” drinking, and this trend will continue into 2020. Younger generations are leading this shift, and it will affect drinking quantities and preferences.
As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods...
Across the U.S. retail landscape, we believe convenience stores will grow faster than all other offline channels over the next five years, reflecting the hyper focus consumers are putting on expediency.
The cannabis market isn’t an easy arena to navigate, especially for brands that would like to capitalize on the groundswell but aren’t familiar with the minutiae of the sector. As a result, many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one...
From marijuana sold via licensed dispensaries where it’s legalized for recreational use to hemp-derived products that are emerging at retail outlets, cannabis could generate new revenue for those that can capitalize on related opportunities. It could also pose significant risk for suppliers and...
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we’ll review and link out to viewpoints on the consumer opportunities in play today to win that trust.
America is a nation of snackers, and sales are up across the country year-over-year. But could the “munchies” driven by legal marijuana use increase sales further?
The FDA has began hearings examining the potential de-regulation of cannabidiol (CBD) from hemp within food products. This could have a major impact on the U.S. consumer packaged goods (CPG) industry—particularly for the snack and confectionery category.
It’s not everyday that a brand-new segment of consumer packaged goods (CPG) products arrives on the scene, not to mention one that we’re projecting will create billions of dollars in sales. But that’s exactly what’s happening with legalized cannabis and cannabis-infused products in the U.S.
While it’s still too early to predict the future impact of legal cannabis on the mainstream U.S. retail market, we do know that demand and consumer interest is present and certainly growing.