Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.
Reliable data and market intelligence helps CPG manufacturers accurately plan for future demand amidst fast-paced consumer changes.
CPG brands and manufacturers struggle with internal silos that hold back innovation and revenue growth. Learn how the right syndicated data, and planning tools can help unify teams.
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
Across the U.S. retail landscape, the convenience channel has been the offline channel to watch over the past year. With the country now in the throes of the COVID-19 pandemic, the convenience channel is poised to be even more dominant.
Our clients discuss the implications of operational silos in the face of ever-changing consumer tastes and offer practical strategies for increasing agility.