Insights

The Database: The Business of Sustainability

By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged goods. But while we’ve been tracking sustainable intentions and spending trends for some time, we wanted to explore the broader impact of this behavior – what it means for...

A Sustainability How-to Guide for Retailers and Manufacturers

As consumers continue to gravitate toward sustainability-friendly products, brands are no longer being judged against a single lens of what their products can do for individual consumers. Increasingly, shoppers are basing their purchasing decisions on not just what’s “Healthy for Me” but also...

What Food-Related Causes Do U.S. Consumers Care About Today?

For companies to successfully fulfill the demand for greater transparency, they need to be in tune to what causes and concerns consumers care about. A recent Nielsen study identified 16 hot topics related to today’s food/grocery industry and noted Americans’ level of awareness and interest in...

Who Is The Sustainable Shopper?

To win, companies need to understand who the sustainable shopper is, as well as how their lifestyle needs and expectations may influence their buying habits and preferences in the years to come.