Frictions around a growing economy like China’s should be expected. They’re growing pains. In fact, it’s these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.
From promoting fitness to encouraging foreign investment, China set forth in 2014 to create a $813 billion sports industry by 2025.
72% of the general population in China listens to music, and they do so for an average of 16 hours per week, often on smartphones and with specialized headphones.
Multinationals should not turn their backs on emerging market consumers. Some rebalancing toward developed markets makes sense in the near term as their relative strength improves, but it must not come entirely at the expense of investment in emerging markets.
Marathon fever is sweeping across China. Fueled by the country’s economic development and rapidly growing middle class keen on staying fit, “marathoning” has grown into a massive sport and lucrative opportunity for brands.
The Demand Institute projects that consumers in China will spend $56 trillion over the next decade. But China is a sprawling region and spending patterns will vary greatly. So which consumers should companies focus on?
Capturing a part of the $56 trillion in consumer spending that The Demand Institute projects will take place in China over the next decade will depend on deep insight into the country’s highly varied urban landscape.
China is and will remain the second largest consumer market globally, after the United States. However, the landscape is becoming increasingly complex to navigate.