2016 World Sports Review
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
China and Football
This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.
Investing in Football is at the Heart of China's Sports Master Plan
From promoting fitness to encouraging foreign investment, China set forth in 2014 to create a $813 billion sports industry by 2025.
Untapped Potential? Understanding China's Music Consumers
72% of the general population in China listens to music, and they do so for an average of 16 hours per week, often on smartphones and with specialized headphones.
Marathon Mania in China Poses Sizeable Business Opportunity for Brands
Marathon fever is sweeping across China. Fueled by the country’s economic development and rapidly growing middle class keen on staying fit, “marathoning” has grown into a massive sport and lucrative opportunity for brands.
E-Commerce is Opening Doors of Opportunity for Brands and Consumers in China
In China, more than 46% of consumers are actively making purchases via the web, well above the global average of 25%. But China isn’t just the largest market for e-commerce. It’s also one of the most evolved, and so are its consumers.
Meet the Fastest-Growing Multicultural Segment in the U.S.: Asian-Americans
Diverse and deeply rooted in their cultural traditions, today’s Asian-Americans value high-quality products and services and are brand loyal shoppers. And their unique consumption and media habits that are helping to redefine the American mainstream.