Streaming grew its audience in 2021; Drama, reality and kids’ programming lead the content wars
Streaming services capitalized throughout 2021 on consumers’ growing appetite for streaming video content. In total, Americans streamed almost 15 million years’ worth of content last year.
Streaming hits all-time weekly high in December, according to The Gauge
From a total viewing perspective, streaming was the clear outlier during the week of Christmas, as Americans watched a total of 183 billion minutes across the growing range of over-the-top platforms.
Consumers give thanks for more viewing time in November, according to The Gauge
Amid the many dynamics affecting TV usage, such as program releases, sports seasons and even the weather, few have the same effect as one of the most basic: time off.
How brands can adapt to the changing face of targeting
When it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
Connected devices are the industry’s great amplifier of content
When we take a step back and aggregate all of our TV usage, the shift to using TV-connected devices over the past 10 years is significant.
Drama and sports bolster broadcast viewing in October, according to The Gauge
According to The Gauge, Nielsen’s total TV and streaming snapshot, broadcast gained 2 share points to represent 28% of total TV viewing in October.
Deliver an immersive experience to sports fans
The future of sports entertainment is data-informed. Learn how to harness the power of data to enrich the experience for fans across all sports.
How brands can tackle ad avoidance
While brands shouldn’t abandon their traditional advertising strategies, they certainly do need tailored initiatives to engage with their audiences—especially as the media landscape fragments across platforms and services.
On-screen representation is driving Latino TV viewing
Diversity and inclusion are critical components in today’s media, and the media industry is taking note, particularly when it comes to the demand for authentic television programming featuring the U.S. Latino population.
CTV Has Expanded the Commercial Opportunities in the TV Landscape
The dramatic rise in global CTV adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are.