Insights

Activating Big Data for Big Outcomes

Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the recent Consumer 360 conference discussed strategies for using big data as an almanac that can lead to big business outcomes.

Connecting with Social Brand Ambassadors

When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. In the first four months of 2014, 17 million people sent 361 million tweets about TV. But tweets about TV are only part of...

Scanning the Audio Demand Landscape

Audio is an integral part of the daily lives of most Americans. According to Nielsen’s Audio Today report, more than 244 million of us (aged 12+) listen to radio each week; that’s nearly 92 percent of the U.S. population. But in addition to the widespread reach of radio, today’s audio...