Keeping up with the Jetsons at Consumer 360: What’s Next in AI, Machine Learning and Data Management
With technological advancements accelerating quickly, we live in a world that continues to push the limits of potential when it comes to artificial intelligence (AI) and machine learning. New innovations and paradigms relevant to the decisions and tasks that we engage in every day will continue to...
When it Comes to Building Loyalty, Leaders Say 'Don’t Just Make a Product and Talk About It'
There’s arguably never been a better time to consume content. Yet while today’s media landscape is a boon from a choice perspective, the glut of content, messaging and perspectives presents myriad challenges for media companies, publishers and brands—all of whom want to reach consumers and...
E-Commerce is Opening Doors of Opportunity for Brands and Consumers in China
In China, more than 46% of consumers are actively making purchases via the web, well above the global average of 25%. But China isn’t just the largest market for e-commerce. It’s also one of the most evolved, and so are its consumers.
Nielsen TV: Using Disruption, Social Relevance to Get Your Messages Heard
How many messages does the average person see in a day? The answer likely varies, but chances are high that we likely see thousands. So how should marketers step up their games to ensure their messages get heard in such a noisy world?
Tools of the Trade: How to Put Mobile to Use for Brands
With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers looking to connect with content, as well as for marketers looking to connect to them.
Diving Into Digital: Nielsen Consumer 360 Panel Talks About the Big Marketing Leap
Embracing today’s digital ecosystem brings both opportunity and challenge. It provides marketers with direct ways to engage with consumers, but the rapidly evolving landscape doesn’t come with clear sign posts to follow.
Uncommon Sense: Back to the Future: Perspectives on 'Thriving in 2020'
In about four months, we’ll have officially made it to "the future"—at least according to the time-stamp on Doc Brown's DeLorean in the "Back to the Future" movie series. So now that we’re there, what will 2020 look like?
Activating Big Data for Big Outcomes
Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the recent Consumer 360 conference discussed strategies for using big data as an almanac that can lead to big business outcomes.
Connecting with Social Brand Ambassadors
When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. In the first four months of 2014, 17 million people sent 361 million tweets about TV. But tweets about TV are only part of...
Scanning the Audio Demand Landscape
Audio is an integral part of the daily lives of most Americans. According to Nielsen’s Audio Today report, more than 244 million of us (aged 12+) listen to radio each week; that’s nearly 92 percent of the U.S. population. But in addition to the widespread reach of radio, today’s audio...