Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
Nielsen - Trust in Advertising - paid, owned and earned what is the difference in ad recall for social ads and non social ads?
As the global economy appears to be bottoming out – at least in some parts of the world – questions still remain as to why so many people worldwide were blindsided by the severity of the crisis. Part of blame, it seems, may rest with the media. According to a recent 52-nation online...