Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
Newswire | Trust in Advertising Paid Owned and Earned | Nielsen
Nielsen - Trust in Advertising - paid, owned and earned what is the difference in ad recall for social ads and non social ads?
Consumers Blame Media for Weak Reporting Prior to Weak Economy
As the global economy appears to be bottoming out – at least in some parts of the world – questions still remain as to why so many people worldwide were blindsided by the severity of the crisis. Part of blame, it seems, may rest with the media. According to a recent 52-nation online...
Channel Shifting in a Tough Economy
CI SUMMARY: What do Spam and Ramen noodle sales have in common? Both are leading indicators that it’s crunch time in the aisles of America’s retailers as consumers tighten belts and budgets in response to investment losses and economic uncertainty. The economic signposts are everywhere—an...