La Oportunidad Latinx: Cultural Currency and the Consumer Journey
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
The True Magic of Data Science
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don’t understand the workings of data science.
Global Ad Spending Is Up, But You Can’t Buy Loyalty in CPG
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a close eye on.
Many Americans Are Looking For A Bar Experience Without the Buzz
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
The Nielsen Local Watch Report
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.
Meet the New ‘Meat’ Eater
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
The Rise of Premium Private Label and its Impact on Discount Retailers
With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.
Nielsen TV: The Importance of ‘GVC’ To Millennial Gamers
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially true for U.S. Millennials, as 71% of Millennial gamers say they enjoy watching gaming video content as well, largely on platforms like Twitch and YouTube.
Innovation Doesn’t Always Equal Growth – Three Learnings
A new product hits shelves approximately every two minutes, so why are product consumption and unit volume sales in the U.S. at a standstill year-over-year?
Webinar: How Ferrero Became a Category Growth Leader
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.