The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?
From marijuana sold via licensed dispensaries where it’s legalized for recreational use to hemp-derived products that are emerging at retail outlets, cannabis could generate new revenue for those that can capitalize on related opportunities. It could also pose significant risk for suppliers and...
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.
Consumers are increasingly embracing a flexitarian lifestyle, delving into both traditional meat and plant-based alternatives.
This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
The Negroni—a bitter Italian cocktail—is making a comeback in local bars and restaurants throughout the U.S. But who's ordering them and how can your on-premise establishment benefit from their resurgence?
It’s not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That’s where sampling comes in.
Only 8% of global consumers are committed to the brands they purchase. That’s an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.
How big will this year’s Prime Day be? While there’s little doubt that it will continue on its upward trajectory, the growth areas might surprise you.