Daytime Video Usage is the New Norm Among Working Professionals
After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.
Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
Progress, But Not Equal Pay
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.
The Power of the Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.
‘Tis the Season for Customer Intelligence
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what’s typically their busiest season. They’ll need the right customer intelligence data to design strategic campaigns and connect with shoppers.
The Impact of COVID-19 on Video Streaming and Local News Consumption
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
How Americans are Adjusting to Working from Home Full-Time
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media...
The Customer Intelligence Gap in CPG Advertising
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.