Insights

33.3 Million Tune in to Watch Pres. Obama’s State of the Union Address

On Tuesday, Jan. 28, 2014 President Barack Obama delivered his second State of the Union address of his second term in office. The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks and tape-delayed on Univision. The sum of the average audience for those networks was 33,299,172...

Keeping Up with Working Moms

We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do...

A Look Across Media: The Cross-Platform Report Q3 2013

Today’s consumers face a growing array of devices and ways to encounter content–giving them the choice to connect anytime, anywhere. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total engagement will help marketers...

Case Study: Making a Strong First Impression

In order to ensure that Lycra®, an unknown brand to younger shoppers, would be successful, Nielsen Consumer Neuroscience partnered with Invista to test emotional responses to a variety of campaign elements.