Insights

Nielsen TV: Making Big Data Work in Financial Services

Big data is a big buzz phrase these days, but not so much in the finance arena. That’s because banks and other financial firms have always been big on consumer data. Traditionally, however, that information has existed in functional or product silos. So the growth of big data in other areas is...

Global Job Optimism Reaches its Highest Mark in Seven Years

One vital factor in the road to economic recovery is the state of the job market. In the second quarter of 2014, an important milestone was reached when half of global online respondents in Nielsen’s Global Consumer Confidence survey said they believed the job market would be good or excellent in...

Nielsen TV: Strategies for Successful Category Creation

Growth is a relative term, and different companies use varied strategies to achieve their goals. When Nielsen examined the approaches of 100 top-growing companies in the U.S., for example, it found that a select group was growing in a slightly different way than the rest. And the innovation...

Uncommon Sense: Global Trends That Will Affect Us All

Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years. I was joined by our friend and client Zein Abdalla, a 20-year...