At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don’t understand the workings of data science.
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it’s brand switching that manufacturers and retailers should keep a close eye on.
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
The latest edition of Nielsen’s Local Watch Report, entitled “TV Streaming Across Our Cities,” focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.
Today’s shoppers are, in many cases, omnivores, but they’re playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.
With the rise of higher-end store brand products comes U.S. consumers’ inclination to spend more on store brands.
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially true for U.S. Millennials, as 71% of Millennial gamers say they enjoy watching gaming video content as well, largely on platforms like Twitch and YouTube.
A new product hits shelves approximately every two minutes, so why are product consumption and unit volume sales in the U.S. at a standstill year-over-year?
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.