As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet’s health and hygiene at home.
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
Emerging alcoholic beverage manufacturers can increase sales volumes and growth by expanding off-premise distribution. Accurate sales data and relevant consumer profiles will help them get there.
Expanding into new retailers and geographies is how emerging beverage manufacturers can increase distribution and gain new sales growth. Understanding your category position, which regions or channels offer growth potential and assessing the competition can help achieve this.
The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the U.S. consumer packaged goods industry.
Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.