Unemployment is at the Heart of Long-Term Consumer Change
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
CPG Manufacturers: Consumer Patterns Executive Brief
Reliable data and market intelligence helps CPG manufacturers predict changes in consumer patterns and make accurate decisions during a disruption.
Hard Seltzer Defies Categorization and Limits as the Most Resilient Alcohol Segment in U.S.
Hard seltzer is one juxtaposition after another—and that’s what’s driving its overall success.
How Are Industry Leaders Planning for Business Post-COVID?
Watch our on-demand webinar featuring a panel discussion with three industry-leading manufacturers and retailers. Hear the latest analysis on fast-changing customer routines and the impact facing today’s companies.
What Now and What’s Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic
The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March.
Nielsen’s Top 25 Breakthrough Innovations of 2019
While the “fewer, bigger, better” mentality is still the most prevalent route that brands take, it isn’t the only road to innovation success. A growing number of innovations are finding success through varied launch strategies, such as focusing on a targeted cohort, increasing an interested...
Evaluate Your Assortment, Pricing and Promotion in 11 Steps
CPG Brands: Our worksheet can help you and your team assess your current strategies, and identify areas for improvement and action. Download your copy today.
Adapt Your Shelf Strategies During Disruptive Times with Retail Data
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
CPG Manufacturers: Supply Chain Executive Brief
To meet consumer and retailer needs, FMCG/CPG manufacturers must use granular data and have better visibility across the local supply chain to know where their products are going and when the next demand surge will occur.
Recalibrated Consumption Dynamics in a COVID-19 Altered World
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...