Featured Insights
From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Audio Today 2019
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
Data Integration + Data Enrichment = Faster Insights
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Brands increase trust—and prices—through sustainability
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
Investing in Trust Will Lubricate Business Frictions in China
Frictions around a growing economy like China’s should be expected. They’re growing pains. In fact, it’s these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.
It’s Not Guessing, It’s Science – Data Science
Data science is the field of study that focuses on obtaining insights and information--anything of value--from data. Data science, when applied to different fields, can lead to incredible new insights for all business units.
The Database: How Human Trends Are Driving Growth for U.S. Pet Food
In the last decade or so, Americans are increasingly thinking of—and shopping for—their pets as furry family members. The humanization of pets is driving trends across the pet food industry that align with many of the trends we’re seeing in the human food and beverage industry. But the...
Monetizing the Munchies: How Legal Marijuana Use is Affecting the U.S. Snacking Industry
America is a nation of snackers, and sales are up across the country year-over-year. But could the “munchies” driven by legal marijuana use increase sales further?
Consumer Disloyalty is the New Normal
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.
The Database: Innovating for Today’s Omnichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across...
A Memorial Day Salute: Hats Off to Habits of Veterans
As Americans gear up for summer and the Memorial Day weekend, we want to remember the real reason we celebrate—to honor members of the military who have made the greatest sacrifice for their country while serving in the U.S. Armed Forces.
Webinar: How One Mid-Sized CPG Manufacturer Grew with Retailers
Watch our webinar to learn how one mid-sized CPG manufacturer was able to unlock growth on the shelf by learning to speak the language of retailers and how you can too.
Technology Ecosystems Explained
Much like the term open, “ecosystem” is a word that is used frequently throughout the tech space, yet has developed many interpretations over time. Understanding ecosystems, however, is vital, especially for those companies looking to put the customer at the forefront of their business...