The Smart Shelf whitepaper will allow you to better understand the ingredients of the Smart Shelf and what you need to do to build your first planogram.
We’ve been tracking a move toward “healthier” drinking, and this trend will continue into 2020. Younger generations are leading this shift, and it will affect drinking quantities and preferences.
Learn how one CPG manufacturer grew from an up-and-coming company to a market leader in sunscreen, all in just three years. Download our case study.
Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium...
In the coming months and year, expect to see an increase in spirits with no alcohol. There will be a greater variation in products to appeal to different drinkers. On-premise creativity will continue to fuel alcohol-free cocktail menus and bars across the country.
In the next five years, A/VR technology will augment the shopping journey in increasingly meaningful ways—from the way consumers discover, choose, share, buy and engage with brands.
Distribution affects new product sales. This is obvious. What’s less obvious is the extent to which CPG manufacturers can predict and control distribution for a new product, especially during the first year in-market.
We know a really good idea and a potential threat when we see one, right? We might, but the most common monitoring approach is to keep a close eye on the in-market performance of those innovations. But this wait and see approach relies on in-market performance, which means it has two serious flaws.
As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise. Understanding the factors that drove shoppers online purchase decisions in 2019 will help online grocers stack success in 2020.
As cannabis-curious consumers and companies wait for additional guidelines from federal regulators, Nielsen believes that brands, marketers and consumers will have a big appetite for data and information about cannabis in 2020, giving us a peek into what a cannabis-rich consumer packaged goods...