Shoppers’ Reprioritized Sense of Self Care Leads to a Rise in DIY Pet Grooming
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet’s health and hygiene at home.
A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.
The World’s Most Successful Grocery Stores (Literally) Aren’t What They Used to Be
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
How Emerging Beverage Brands Can Use Data to Increase Off-Premise Distribution
Emerging alcoholic beverage manufacturers can increase sales volumes and growth by expanding off-premise distribution. Accurate sales data and relevant consumer profiles will help them get there.
How Beverage Manufacturers Can Use Data to Grow into New Retailers and Regions
Expanding into new retailers and geographies is how emerging beverage manufacturers can increase distribution and gain new sales growth. Understanding your category position, which regions or channels offer growth potential and assessing the competition can help achieve this.
How Beverage Brands Can Use Data to Improve Retailer and Distributor Narratives and Increase Distribution
The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.
Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
Assessing the U.S. Golden Stores that are Benefiting the Most from COVID-19
Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the U.S. consumer packaged goods industry.
Giving Thanks Takes On a New Meaning in 2020
Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.