Using Data to Identify Growth-Driving Product Attributes
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
Consumer Pattern eBook: How to Identify and Act on Emerging Trends
Reliable data helps CPG manufacturers understand changes in consumer patterns and make accurate decisions to preserve market share and grow sales.
Insider Tips: Demand Planning During Business Disruptions
CPG manufacturers can overcome planning challenges with reliable data and market intelligence.
3 Key Challenges Impacting Your Demand Planning Now
Reliable data and market intelligence helps CPG manufacturers accurately plan for future demand amidst fast-paced consumer changes.
Evolving Your Supply Chain & Distribution Strategy
Reliable data and market intelligence helps CPG manufacturers evolve their supply chain and make accurate decisions during a disruption.
What Now and What’s Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic
The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March.
Nielsen’s Top 25 Breakthrough Innovations of 2019
While the “fewer, bigger, better” mentality is still the most prevalent route that brands take, it isn’t the only road to innovation success. A growing number of innovations are finding success through varied launch strategies, such as focusing on a targeted cohort, increasing an interested...
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
Supply Chain Challenges: Predicting & Fulfilling Market Needs
To meet consumer and retailer needs, FMCG/CPG manufacturers must use granular data and have better visibility across the local supply chain to know where their products are going and when the next demand surge will occur.
Still Concerned About COVID-19, U.S. Consumers Will Want More from Convenience Stores
Across the U.S. retail landscape, the convenience channel has been the offline channel to watch over the past year. With the country now in the throes of the COVID-19 pandemic, the convenience channel is poised to be even more dominant.