Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
The Database: Who’s Buying Your Brand and How to Grow It
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that’s what this...
Data-Driven Marketing is in the Details
With so many DMP vendors fighting to stand out, it’s no surprise that many marketers aren’t able to truly differentiate the competing solutions. And to be fair, from an eagle’s eye view, I don’t know that there is a way to.
The Database: What Sustainability Means Today
There’s no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.
The Database: Implementing Agile Thinking in the FMCG Market
Staying nimble in today’s fast-paced market, isn’t easy, especially for large, multinational brands with massive scale and global footprints. Many companies look to agile processes as a means to innovate faster, but they often skip steps in the process. So can agile thinking work in the...
The Database: Understanding Advanced Audience-Based Buying and Addressable TV
For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Recently, however, interest in more targeted ad buying is bubbling up, largely because that’s how the process works online.
Webinar: Connecting Your Best Marketing to the People that Matter Most
If consumers are exposed to tons of advertising each day, how do you provide the best marketing experience to your customers?
Newspapers Deliver Across the Ages
Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month--whether it be...
Deeper Than Dollars: Global Perceptions About Premium Products
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer...
What Drives Data Usage?
Some say talk is cheap, but data overages sure aren’t. Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn’t stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars.