Seeing and believing: Meeting Black audience demand for representation that matters
As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with Black audiences, a deeper understanding of the community is increasingly critical.
Seeing and believing: Meeting Black audience demand for representation that matters
As the media industry looks to be more inclusive of Black storytellers and grow their bottom lines or brand awareness with Black audiences, a deeper understanding of the community is critical.
Homecoming season: brands are celebrating HBCUs, and content creators want in too
Today, brands and content creators committed to making an impact with their messaging to Black consumers are demonstrating their commitment by collaborating with—and elevating—the HBCU community.
On-screen representation is driving Latino TV viewing
Diversity and inclusion are critical components in today’s media, and the media industry is taking note, particularly when it comes to the demand for authentic television programming featuring the U.S. Latino population.
Inclusion, information and intersection: The truth about connecting with U.S. Latinos
Download the report to learn about the U.S. Latino community and how brands can tailor their dialogue with America’s greatest untapped opportunity.
Power Chat: Improving Disability Representation in Advertising
In this video, influencer, and activist Christina Mallon of Wunderman Thompson identifies strategies for improving representation of disability in advertising.
Visibility of Disability: Portrayals of Disability in Advertising
Film and TV content have made progress in depicting stories of disability, ads lag behind. Brands must engage with the disabled community or risk alienating them.
Visibility of Disability: Answering the Call for Disability Inclusion in Media
Media has a powerful role in educating audiences about disabilities, both visible and nonvisible. But the representation gap is glaring.
Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.