Invisible No More: The Rise of Native American Power in Media
Native Americans have made significant progress this year in elevating their voices in the media, public policies and their communities.
A Cultural Turning Point: Breaking Our Silence On Racial Injustice
George Floyd’s death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.
“Lifting As We Climb” Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.
“¡MI COMUNIDAD VOTA!” Latinos’ Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
All About Opportunity: Engaging Asian American Voters
Half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day, but this year, many are excited about getting off the sidelines and involved in the process.
Ballot Box Breakdown: Looking At The U.S Voter and Media
As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.
Rev Up Your Auto Marketing with Multicultural Consumers
Watch our recent webinar where Nielsen and J.D. Power give an overview of the state of the auto industry, emerging multicultural consumer media habits, and key action items to drive your business forward.
Scenarios Beyond COVID-19: Rebound, Reboot, Reinvent
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected...
In Latin America, COVID-19 Will Hit Low-Income Consumers the Most
Consumers in Latin America expect the impact of COVID-19 to be lengthy. In fact, a Nielsen study of 13 Latin American markets found that 76% of Latinos are now concerned about COVID-19, and 51% estimate that it’s here to stay for the next four months or even more.
Kids and Teens Drive Daytime TV Viewing and Streaming Increases During COVID-19
TV makes a pretty good babysitter for homebound kids. Now several weeks into the novel coronavirus (COVID-19) shutdown in the U.S., a clearer picture is emerging around how “shelter-in-place” orders are affecting the daily lives of American families in local cities across the...