It's in the bag: Black consumers' path to purchase
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.
La Oportunidad Latinx: Cultural Currency and the Consumer Journey
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.
Resur’GIN’ce of a Classic: How Local Bars Can Benefit From a Taste of the Past
The Negroni—a bitter Italian cocktail—is making a comeback in local bars and restaurants throughout the U.S. But who's ordering them and how can your on-premise establishment benefit from their resurgence?
Millennials on Millennials: Gaming Media Consumption
Games have become part and parcel of the Millennial media diet, with two in three U.S. Millennials now playing every month. Brands and media companies should add gaming to their media plans so they reach a highly engaged Millennial audience.
Women’s Football 2019
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
Over-the-Air TV is Booming in U.S. Cities
While the majority of U.S. homes still subscribe to a pay-TV service (cable or satellite), the shift to free broadcast TV suggests that folks are exploring alternatives. And with a myriad of internet options available today, many of them aren’t being mutually exclusive with their viewing options.
Webinar: Global Sustainable Shoppers
Dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving. Consumers aren’t just demanding that companies make changes to better the world. They’re also making a few adjustments themselves.
What Will AI, Big Data and Data Science Bring to Marketing in 2019?
Many marketers know that machine learning and artificial intelligence will change how they do their job, but it’s still unclear exactly what will change and how fast. To get a glimpse of what the road ahead looks like, we asked a few of our data scientists to share what they think the biggest...
Webinar: Changing Consumer Prosperity
In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
Media Melting Pot: Diverse Consumers Are Driving Usage On Handheld Platforms
Women and multicultural consumers have become a driving force in the world of non-traditional tech and media, particularly when it comes to handheld devices. Mobile devices’ avenues for content and their wide availability are giving power to these diverse groups.