Insights

Women: Primed and Ready for Progress

For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Informed Influencers and Powerful Purchasers

From manufacturers to retailers, content creators to distributors, understanding the cultural drivers of behavior is essential for marketers to exercise empathy and establish real connections with Asian American consumers.

Beyond the Uniform: A Look at Today's Veteran Consumers

Veterans are a unique consumer group that offers marketers opportunities to either create brand awareness or extend their existing relationships with these consumers. With today’s population at nearly 20 million across the U.S., the marketing appetite is here now as this group offers distinct...