While women are still less likely than men to appear in leading roles in box office hits globally, the number of women finding success at the box office has increased since the start of the century.
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.
While music formats and tastes have changed over time, one thing remains constant—the powerful voice of women in popular music.
At the recently concluded 2018 Winter Olympics, 43% of medals up for grabs were in events open only to women, while men solely competed in 48%. This represented the narrowest gender gap in Olympic history.
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. With African Americans spending $1.2 trillion annually, brands have a lot to lose if they don't engage Black consumers.
Marketers and brands have a tremendous market share growth opportunity in the automobile and jewelry categories, where black women are spending more than other consumers.
With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.
Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.
Latinas have increasingly become the breadwinners and purchase decision makers in their households. Retailers and marketers have an opportunity for growth if they are able to reach these powerful consumers.
Nielsen’s seventh installment in the Diverse Intelligence Series on Black consumers, African-American Women: Our Science, Her Magic, uses our insights to quantify #BlackGirlMagic.