African-American Women: Our Science, Her Magic
This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make it look like magic.
Latinas Are Avid Tech Users, Voracious Video Consumers and Social Trendsetters
Latinas are emerging as some of the most powerful and influential consumers in the U.S. Fortunately, there are few ways to reach this key audience utilizing up-to-date technology and social media.
Latina 2.0
Today’s Latina is socially engaged in ways that are personal, regional and national. Armed with a sense of purpose and determination, they are taking the reins of their own future and making influential strides along the way.
Representation Matters: Engagement, Awareness and Likability of Asian American Content
In an ever-changing environment in which Asian Americans are having a greater influence in the marketplace, a recent study by Nielsen examined the engagement and impact of Asian American actors among Asian Americans as well as the general population.
Asian American Women Influence Mainstream Shopping and Beauty Trends
Asian American influences are having a profound and recognizable impact on mainstream U.S. culture. At the helm of this influence, are Asian American women.
Asian American Women: Digitally Fluent With an Intercultural Mindset
Asian American women are embracing new products, trends and experiences. And more and more, Asian American influences are having a profound and recognizable impact on mainstream U.S. culture.
Multicultural Consumers: Refreshing the Retail Landscape
With a rising multicultural population, African-American, Asian-American and Hispanic consumers are influencing a variety of product categories and industries, including fresh foods.
A Fresh Look at Multicultural Consumers
The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex, while nonetheless tremendous, opportunities in food retailing.
Multicultural Millennials: The Multiplier Effect
Multicultural Millennials’ broad, unique buying habits are inspiring successful, popular cultural trends, and are having a profound effect on their peers, their parents and their children.
Breaking Myths Around Black Millennials: Part 2
In the second of this two part video series, Nielsen's Drew McCaskill, SVP, Global Communications and Multicultural Marketing, delves into how companies have won with young African-Americans by creating culturally authentic products and advertisements.