Breaking Myths Around Black Millennials: Part 1
In the first of this two part video series, Nielsen’s Drew McCaskill, SVP, Global Communications and Multicultural Marketing, discusses the size and scope of Black Millennials and breaks down some of the myths surrounding this segment.
African-Americans Combine Tradition with a Multimedia Approach to Shopping
Food is one of the most important cultural connectors for African-American shoppers of all ages. And with the holidays approaching, it’s the most wonderful time of the year, especially for grocers and retailers looking to appeal to these savvy shoppers.
African-Americans Exercise Their Power at the Polls
This year’s presidential election will likely be remembered as one of the most-talked about votes for years to come. And it follows another historic election where African-American voters flexed their political power in record numbers.
Fresh Foods and Flavors: How Multicultural Consumers Are Driving Fresh Grocery Trends
In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors. A high-level snapshot of shopping behaviors for three key ethnic groups—Hispanic, Asian and African-Americans—highlights unique needs and preferences across the fresh departments.
Media Habits of the Hispanic Millenial Voter | Nielsen Local
Since the last presidential election Hispanic Millennial Voters have grown by nearly 2 million and make up a large proportion (40%) of the 19 million registered Latino voters. Finding ways to join the digital and traditional components of each medium will help in producing optimal results to reach...
African-American Millennials Are Tech-Savvy Leaders in Digital Advancement
With continued population growth, higher education attainment and expanded access to mobile technology, African-Americans’ digital footprint and influence is being driven by younger influencers—black Millennials.
Young, Connected and Black
African-Americans are exuberant and reflective—optimistic about present-day advances in income, education, entrepreneurship and health care, and they’re determined to forge a better future as influential leaders and catalysts of social awareness.
Nielsen TV: Developing Programming that Speaks to U.S. Hispanic Audiences
Telemundo has found great success in developing programming that is authentic, representative of its audience and available for multi-platform consumption.
From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America
This fifth report on the Latino consumer in Nielsen’s Diverse Intelligence Series examines the latest trends in Hispanic demographics, consumption and media behaviors, accompanied by a close look at the Latino electorate.
Female Connected Consumers in Canada
In Canada, women account for 60% of primary shoppers, giving them significant influence over the household basket. With the never-ending rise in technologies to assist in purchase decisions, how can retailers and manufacturers connect with female consumers?