Insights

Understanding Campaign Audiences Across TV + Digital

Through Total Ad Ratings, which provides independent, de-duplicated audience measurement of cross-platform ad campaigns, Nielsen conducted an analysis into how major global brands are allocating their media investments and reaching consumers.

Beyond Traditional: Developing Effective Digital Ad Campaigns

The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies are facing mounting pressure to prove the ROI of their ad campaigns. And with growing pressure from private-label offerings, they’re also increasingly tasked with answering whether...

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

The Secrets to Spanish-Language TV ROI

Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.