What’s Next: Getting Started with Mobile—What Marketers Need to Know
Mobile is a new medium, and many of the measures that brand marketers use to guide their investments aren’t present or mature yet in mobile. This makes mobile a different animal altogether, which means it’s critical that marketers resist the temptation to simply measure what’s easy to measure.
Reaching Consumers Online: The New “Norm”al for Digital Ads
There’s no doubt that online advertising has seen tremendous growth in recent years, but advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences. A new benchmark study from Nielsen provides much-needed context into online advertising...
“Binging” is the New Viewing for Over-The-Top Streamers
New streaming devices and services make it easy for consumers to watch as much as they want whenever they want. And according to Nielsen’s 2013 Over-the-Top Video Analysis, viewers are streaming video at a breakneck pace—demonstrating incredible binge appetites for programming available anytime...
Smartphone Switch: Three-Fourths of Recent Acquirers Chose Smartphones
Between June and August, 15 percent of smartphone owners said they recently acquired their handset (within the last three months), bringing smartphone penetration up to 64 percent of mobile phone owners in the U.S. And among recent acquirers, 80 percent percent chose smartphones as their mobile...
The Asian Mobile Consumer Decoded
Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...
A Mobile Shopper’s Journey: From the Couch to the Store (and Back Again)
We already know that mobile shopping is growing, in step with the growing group of smartphone and tablet owners, but what kinds of activities are mobile shoppers pursuing? Considering the varying mobility between tablets and smartphones, it’s little surprise that mobile shopping activities often...
Who’s Winning the U.S. Smartphone Market?
More consumers than ever are staying connected using smartphones, but which handsets are they choosing? The answers are as diverse as this still-growing segment, which accounted for 62 percent of mobile subscribers in the U.S. as of Q2 2013. The answers also vary depending on whether the tally is...
Today’s Forecast: Millions of Americans Check The Weather Online
Whether planning trips across the country or just across town, 57 million Americans made checking weather on the Web part of their daily routine in June 2013. More than a quarter of Web users visited a site or used a desktop application in the Weather category during the month, as visits typically...
Running Digital Audiences, Walking Advertising Dollars
Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...
Understanding Online’s Reach Potential: A Facebook Case Study
Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now...