Insights

Building Your E-Commerce Measurement Playbook

To make smart decisions about your brand, you need data—the right data. How you collect this data and how you analyze it are key components of how well informed you and your colleagues will be as you guide your brands into the future.

Webinar: Swipe to Buy

People are fundamentally shopping differently today than they used to just ten years ago. Consumers are taking fewer trips to the store and as a result, it’s harder for CPG retailers and manufacturers to find growth. Many companies are looking to digital channels as both a cause of that...

Understanding the Top Drivers Behind Shoppers' Store Choices

Our Store Choice Drivers study explores what drives relationships across retailers, channels and key shopper cohorts and how retailers are responding to changing perceptions and attitudes. This year’s study identified several emerging opportunities retailers can tap into to help develop shopper...