Singing “Back Home in Indiana.” Kissing the Yard of Bricks. Drinking a bottle of milk in victory lane. For more than a century, these celebrated traditions have solidified the storied history of the Indianapolis 500 like no other motorsports event in the U.S.
The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year, the largest increase of any major professional sport. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season has topped the $1...
Record Store Day marked its 11th year on Saturday, April 21, and retailers sold 733,000 LPs during the week (April 20-26), an all-time high for Record Store Day week, according to Nielsen Music sales data. Music fans bought 580,000 vinyl LPs.
The “Run for the Roses” only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000 fans in person and an average of 16.4 million television viewers throughout the country last year.
We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.
The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn’t just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for...
Tiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted green jacket at the 2018 Masters. Among past and present sports figures in the U.S., Woods ranks third in awareness behind only Michael Jordan and Muhammad Ali.
At the halfway point of the 2017-2018 season, the team uniform providers of the top 40 football clubs in Europe had received more than 80 billion social media impressions, providing $70.6 million in QI media value.
With more ways to connect to media than ever before, sports still capture our heart strings—and our attention. Brands are eager to tap into sports’ attentive audiences, and many are dedicating big budgets to do so.
The 2017 Year in Sports Media Report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.