A Victory for Fans and Sponsors: the Indianapolis 500

Singing “Back Home in Indiana.” Kissing the Yard of Bricks. Drinking a bottle of milk in victory lane. For more than a century, these celebrated traditions have solidified the storied history of the Indianapolis 500 like no other motorsports event in the U.S.

The NBA's Growing Popularity Scores Wins for Sponsors

The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year, the largest increase of any major professional sport. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season has topped the $1...

A New Record for Record Store Day

Record Store Day marked its 11th year on Saturday, April 21, and retailers sold 733,000 LPs during the week (April 20-26), an all-time high for Record Store Day week, according to Nielsen Music sales data. Music fans bought 580,000 vinyl LPs.

Commercial Trends in Sports 2018

We are at a time of unprecedented commercial opportunity in global sports. Barriers to entry have never been lower. More markets around the world than ever before are receptive to the power of sports. It’s never been easier to reach millions—even billions—of fans.

Slap Shots and Sponsorship: NHL by the Numbers

The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn’t just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for...

2017 Year in Sports Media

The 2017 Year in Sports Media Report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.