What do energy drinks, luxury automobiles and razors have in common? They’re all products prominently featured in esports tournaments, and they’re among the first non-endemic brand categories to get involved in competitive video gaming sponsorship.
This study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.
The premise of compiling a special collection of songs on a tape or CD and sharing with a friend or love interest hasn’t gone away in the digital age. Today, it’s playlisting—an increasingly important part of the music experience.
Music 360 is a comprehensive, in-depth study of consumer interaction in the U.S. It examines curation, streaming and exclusive content, the impact of technology, the continuing success of radio and the influence of social media.
The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.
In the past year, digital video viewing is on the rise for both free and paid content. And more teens are willing to pay for digital content, with 63% saying they purchased digital video in the past year, up from just 45% in 2016.
China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports industry trained upon it and its 1.37 billion citizens. This whitepaper offers a snapshot of the current Chinese sporting fanscape and landscape.
Soccer has steadily gained a following in the U.S. over the last few years. The Major League Soccer fan base has grown 30% since 2013, according to Nielsen SportsDNA, and sponsors are seeing the results this season.
On-demand audio streams have reached more than 184 billion so far in 2017, a considerable 62.4% increase over the same period last year.
The Nielsen Music Mid-Year Report provides the definitive figures and charts for the music industry from the first six months of 2017.