Insights

Rural Russia – A Vast Market of Opportunities | Nielsen

When considering the business landscape in Russia, it is often only the urban population that is considered, missing almost 38 million people that make up about 27 percent of the rural country population. This equates to the whole population of Poland and almost seven times the population of...

Using Mobile to Drive Business in Germany | Nielsen

Are you thinking mobile yet… if not you should be. Consider these stats: There are 5.2 billion mobile subscribers globally (77% of the world’s population). In 2012, smartphone sales will overtake computers. By 2013, more people will access the Internet through their mobile than through a PC. By...

Retailer Strategies to Win in Russia | Nielsen

Increasing utility bills and rising costs are driving Russian shoppers to watch their grocery budgets more than ever. Fast moving consumer goods (FMCG) retailers and manufacturers need to recalibrate strategies to adjust to a more price-conscious consumer. Grocery spending is slowing down More than...

Newswire | Europe’s FMCG Market Remains Sluggish | Nielsen

Jean-Jacques Vandenheede, European Business Insight Director, Nielsen The first quarter of 2011 started off slowly, with nominal value rising 2.3 percent across Europe, a slight decrease from the fourth quarter of 2010. Volume contracted in several countries – most notably Greece, which saw a six...

The U.K’s 10 Most-liked TV Ads of 2010

Aleksandr Orlov, the meerkat star of the Compare The Market ads, has held off stiff competition from Lewis Hamilton, Mr. T, Dannii Minogue and Lionel Messi to make the ad featuring his great-grandfather’s victory over a mongoose army the U.K.’s most-liked TV ad of the year. Orlov won...

One in Six Online UK Retail Visits Ends in a Purchase

A version of this article first appear in New Media Age. Matthew Dodd, Senior VP of Research and analytics EMEA E-commerce in the U.K. is booming. More than eight out of 10 of the active online population – 31.6 million people – visited at least one of the U.K.’s top 200 e-commerce sites in...