In this webinar, we explore the regions where consumers have experienced the biggest improvement in their financial situations since 2016. We also discuss consumers’ changing spending behavior on fast-moving consumer goods (FMCG) categories over the past five years.
The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.
Nielsen has been supporting the UN’s special task team on scanner data, which is working to identify new trusted data and develop methods so that national statistics offices (NSOs) around the world can improve calculation of consumer price indices, an important economic measure.
2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.
Backed by improving global consumer confidence, many regions are seeing improved conditions for businesses and the fast-moving consumer goods industry. Here, we’ll look at trends in a few select countries.
Consumers globally were more confident in the second quarter of 2017 than at the end of 2016, but concerns remain. So where are consumers spending any extra cash and cutting back on expenses?
When it comes to large purchases, buying a new or used vehicle is near the top of the list. But before they drive their new purchase off the lot, consumers have a lot of decisions to make about the type of vehicle they plan to buy.
In contrast to the ongoing market challenges facing global fast-moving consumer goods (FMCG) manufacturers and retailers, consumers are in better spirits than they were at the end of 2016. In fact, global consumer confidence has risen three index points since the close of last year.
For this year’s International Women’s Day, Nielsen explored how women’s attitudes and beliefs are evolving alongside the larger ongoing discussion of gender equality. The good news is that younger women are more optimistic about their futures.