Insights

Case Study: Measuring 'Trust' In the Financial Sector

There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test the effect that music had on their ad’s ability to communicate the idea of “trust.”one of their ads.

Mobile Money

Mobile devices may not be critical to survival, but a majority of consumers around the world can’t imagine life without them. And now, they’re transforming the world of commerce.