Insights

Long-term Online Advertising Partners Webinar Preview

Jon Gibs, Nielsen Online, For today’s webinar, “All Brand Advertisers Are Not Created Equal: Attracting and Retaining Brand Advertisers to the Web” Nielsen Online CEO, John Burbank and I will talk about the changing nature of online advertising, a new way to look at advertisers, and...

What To Do About Web Advertising’s Total Lack Of Recall

The column below, by John Burbank, CEO, Nielsen Online, was recently published in Adweek. Want a firsthand lesson in the health of the Internet? Ask a friend a simple question: “What’s your favorite online ad?” Chances are they’ll have a tough time giving an answer. Some may...

Global Advertising Up Slightly In Q2 2008

Advertising in Africa, Asia Pacific, Europe, and North America grew by 1.5%, year-over-year, in the second quarter of 2008, Nielsen reported Wednesday. Strong advertising growth in the Asia-Pacific region (+7.6% over Q2 2007) drove the increase, according to data released in Nielsen’s latest...

First Quarter Global Advertising Up 4% From 2007

Despite mounting economic pressures, first quarter global advertising spending was up 4% from the same time period last year, according to Nielsen. Ad spending in Africa grew by over 16%, while the Asia Pacific region recorded almost 10% growth during Q1 2008.  In North America and Europe,...