At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.
A growing number of countries are implementing plastic bans and taxes, and while they may prove effective in reducing waste, how does it impact the retail landscape? Change is sweeping in and companies should plan now to avoid being caught off guard.
Consumers are using their spending power to effect the change they want to see. This isn’t a trend a company can side-step. No matter what market you’re in, connecting sustainability factors to how it impacts consumers is the key. There are some clear steps companies can take to be successful.
This global report on sustainability looks at the forces of change moving this mega trend forward: environmental challenges, increasing consumer demand, and how governments and corporations are responding more aggressively.
Find the biggest growth opportunities in sustainability and the differences across markets. Consumers in emerging markets are demanding a strong corporate response and in developed markets, consumers are becoming increasingly sensitive to sustainability claims.
“All natural,” “fair trade,” “organic”—more and more products across the store include claims of sustainability. Understanding how and why sustainability claims are gaining momentum across product categories is critical to understanding how, when and why consumers prioritize...
Across the food service industry, actions are being taken to limit the use of plastic straws to reduce environmental impacts. But have consumers drawn their last straw when it comes to FMCG purchases?
Consumers are trying to be responsible citizens of the world, and they expect the same from corporations. So when it comes to purchasing, they are doing their homework. This session reviews opportunities and tactics brands can use to develop or enhance their sustainable strategies.
Given our connected and modern lifestyles, it’s no surprise that a recent Demand Institute survey found that energy efficiency is still a top concern across America. In fact, 71% say energy efficiency is important, but only 35% consider their homes live up to that standard.
Consumer awareness and interest in social responsibility and sustainability has never been higher, and recent trends suggest that momentum is picking up. And as Amy Fenton notes, brands looking to win with consumers need to be tuned in to their aspirations to be responsible.