Insights

Newswire | Five Things to Know about Online Grocery Shopping | Nielsen

While shopping online for consumer packaged goods (CPG) may have come late to the e-commerce party, it is a fast-growing sales channel. In 2010, U.S. online CPG sales reached $12 billion, representing about two percent of all CPG sales. That sales rate is expected to double in four years to $25...

Food The Social Network of the Ages

Todd Hale, SVP Consumer & Shopper Insights When you think about it, isn’t food the real social network of the ages? Food is, and always has been, that special bonding agent that connects family and friends—with no electronic device necessary! Whether we gather for holiday celebrations,...

Greek Yogurt A Case Study in how Consumers Redefine Value

As U.S. consumers cope with the third year of an economic downturn, which can now be best described as a jobless recovery, an interesting trend has emerged. Consumers have re-calibrated spending and redefined the traditional norms of value. During the recession, value was about consumers trading...

Six Trade Promotion Tips Why Less Can Be More

David Kellen, Director, Price & Promotion Practice Kurt Kaiser, Senior Manager, Product Leadership Ever wish your favorite team could know in advance if a critical play would work? Unfortunately, not possible. How would you like to run your next trade promotion in advance to determine the right...

Opportunities Abound for Online Grocers

Maya Swedowsky, Associate Research Director and Alex Burmaster, Communications Director, UK & EMEA, The Nielsen Company None have revolutionized the way consumers think about shopping for groceries… Since the early days of the Internet, companies have tried to capitalize on online...