Insights

Nielsen Design Impact Awards

This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.

What OTC Consumers Think About Cannabis

It’s not everyday that a brand-new segment of consumer packaged goods (CPG) products arrives on the scene, not to mention one that we’re projecting will create billions of dollars in sales. But that’s exactly what’s happening with legalized cannabis and cannabis-infused products in the U.S.

What OTC Companies Can Learn from Seasonality

Seasonality has a huge impact on OTC sales performance, and although it varies by category, 60% of sales are subject to this. We, of course, associate summer with hay fever and allergies; however, lots of other categories also enjoy the seasonal uplifts that come with summer.

Webinar: The Future of Beauty

More than nearly any other fast-moving consumer goods (FMCG) sector, the mass market beauty industry is guided by trends. This webinar explores the three big, systemic shifts that are redefining the industry and could position brands for growth.