Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
How Time of Diagnosis Affects Cancer Survivors’ Media Behaviors
The type of knowledge that each cancer survivor seeks is often influenced by the length of survivorship, and so are the media sources to which cancer survivors look for health care information during the first five years following diagnosis.
Case Study: Shaking Up Health Care Tech With Consumer-Powered Designs
When Care Innovations began developing its online Health Harmony platform that helps patients, their families and physicians share health data and educational information, it found itself divided on critical product development issues. That’s where Nielsen’s website optimization solutions came...