Sustainability Sells: Linking Sustainability Claims to Sales
“All natural,” “fair trade,” “organic”—more and more products across the store include claims of sustainability. Understanding how and why sustainability claims are gaining momentum across product categories is critical to understanding how, when and why consumers prioritize...
Total Consumer Report, Volume 3
As we begin to reflect—and in many cases celebrate—another year passed, the intent to spend on vacations and holiday excursions has also increased. After covering one’s living expenses, 36% of Americans would spend their spare cash on a getaway, up 12% from a year ago.
What Are Americans Stuffing Their Shopping Carts With for Thanksgiving?
As Americans sit around the dinner table and give thanks, food retailers are also thankful. The week of Thanksgiving generates one of the highest selling moments in the year for food and beverage sales across the country.
The Final Four of the Total Store
Each spring, college teams compete in the single-elimination NCAA Division I men’s basketball tournament, also known as “March Madness.” In the same spirit, we’ve designed Nielsen’s Total Store Final Four to discover retail’s sales champions.
Multicultural Consumers: Refreshing the Retail Landscape
With a rising multicultural population, African-American, Asian-American and Hispanic consumers are influencing a variety of product categories and industries, including fresh foods.
A Fresh Look at Multicultural Consumers
The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex, while nonetheless tremendous, opportunities in food retailing.
Deeper Than Dollars: Global Perceptions About Premium Products
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer...
Fresh Foods and Flavors: How Multicultural Consumers Are Driving Fresh Grocery Trends
In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors. A high-level snapshot of shopping behaviors for three key ethnic groups—Hispanic, Asian and African-Americans—highlights unique needs and preferences across the fresh departments.
Asian-Americans' Food Shopping Habits Influence Mainstream Shoppers From Coast-to-Coast
For Asian-Americans, food is an essential part of their cultural heritage and an element passed on from generation to generation. And as their numbers grow, so too does their influence on the food shopping habits of the country's general population.
Strong Influence and Cultural Ties Drive Older Hispanics’ Food Buying Behaviors
Older Hispanics are revered as cultural stewards of their families for many reasons, but one in particular is the flavor-rich traditions that are reflected in their shopping carts and in their homes.