With a rising multicultural population, African-American, Asian-American and Hispanic consumers are influencing a variety of product categories and industries, including fresh foods.
The convergence of diverse multicultural taste profiles has exposed many Americans to new cuisines and created growing appetites for more adventurous meals, resulting in complex, while nonetheless tremendous, opportunities in food retailing.
In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors. A high-level snapshot of shopping behaviors for three key ethnic groups—Hispanic, Asian and African-Americans—highlights unique needs and preferences across the fresh departments.
For Asian-Americans, food is an essential part of their cultural heritage and an element passed on from generation to generation. And as their numbers grow, so too does their influence on the food shopping habits of the country's general population.
Older Hispanics are revered as cultural stewards of their families for many reasons, but one in particular is the flavor-rich traditions that are reflected in their shopping carts and in their homes.
Not only do LGBT households make 10% more shopping trips in a year than the average U.S. household, they buy more at checkout. In aggregate, LGBT households spent an average of $4,135 at retail stores in 2014—7% more than non-LGBT households.
When it comes to looking for trendsetters in media and consumer products, brands and marketers would be wise to take note of American LGBT households.
On May 2, 2015, six key sporting events will take place. And according to a recent study, over half (52%) of U.S. adults say they plan to watch, listen to or attend at least one of the events. We also looked at how they plan to celebrate—from the food they'll eat to the how they'll follow the...