Many Americans Are Looking For A Bar Experience Without the Buzz
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.
The F Word: Flexitarian is Not a Curse to the Meat Industry
Consumers are increasingly embracing a flexitarian lifestyle, delving into both traditional meat and plant-based alternatives.
Nielsen Design Impact Awards
This year’s winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.
This Memorial Day, Americans Will Substitute Summer CPG Staples for Alternatives
While beer and hot dogs are staple menu options Memorial Day weekend and through the summer months, a range of emerging options are joining them on the menu.
Sustainability Continues to Drive Sales Across the CPG Landscape
While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging.
How Americans Will Shop: What Products Do Consumers Care About When Buying Local?
As consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
Fresh Foods Cut Down the Nets in 2019 Total Store Bracket
Using our uniquely integrated sales universe, we created our annual bracket that pits different areas of the store against one another to understand what area of the store is winning. This year, we ranked each of our 16 standard departments based on its 2018 volume sales. Departments advanced based...
What Food-Related Causes Do U.S. Consumers Care About Today?
For companies to successfully fulfill the demand for greater transparency, they need to be in tune to what causes and concerns consumers care about. A recent Nielsen study identified 16 hot topics related to today’s food/grocery industry and noted Americans’ level of awareness and interest in...
Will Shoppers’ Enthusiasm for Meal Kits Remain Strong in 2019?
According to the latest Nielsen data, 187 new meal kit items were introduced within in-store retail outlets alone in 2018. But, as more and more meal kits come to market, is consumer demand keeping pace?
Fresh Trends: Tracking the Four Trends Driving Growth Across the Fresh Section
In the U.S. fresh food space, the four trends offering the most opportunity at a macro level are transparency, convenience, health and snacking.