At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
New technology is everywhere. From the cars we drive to the stores where we shop, technology is changing our lifestyles. But when it comes to the walls in which we live, however, adoption rates for smart home products is still a work in progress.
A recent study from The Demand Institute found that energy is a top priority among 71% of Americans. That said, however, about half that group say it’s an unmet need in their current homes. So how motivated are consumers to make changes, and what may fuel change going forward?
Given our connected and modern lifestyles, it’s no surprise that a recent Demand Institute survey found that energy efficiency is still a top concern across America. In fact, 71% say energy efficiency is important, but only 35% consider their homes live up to that standard.
After peaking at 50% in 2007, the Hispanic home ownership rate in the U.S. now stands at 45%—and it’s declining. While most Hispanics say they plan to buy in the next five years, less than one-fourth say they’re prepared to do so.
Nearly half of all American households plan to move at some point in the future. And because how many Americans move, and how they make their moving choices, is of enormous importance to the U.S. economy, it’s important to understand where future home and community demand is headed.
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Older households are less likely to move and purchase homes, but their sheer size and relative wealth means this generation will account for $1 out every $4 spent on new home...
One in three U.S. households plans to move in the next five years. Many are unsatisfied with their certain aspects of their living situations. The Demand Institute has termed these gaps between what Americans have and what they say they need or want the “Satisfaction Gap.”
Boomers have contributed significantly to the U.S. economy over the years, and they remain significant consumers, particularly with respect to housing. In fact, they’ll spend $1.9 trillion on home purchases and $500 billion on rent between now and the start of the next decade.
While some things get better with age, other things can fall victim to inattention over time. Whether it’s because we’re strapped for time or simply not very interested in the subject, insurance often falls into the “I’ll deal with it later” bucket rather than landing at the top of our...
There’s no better way to assess the health and wellbeing of the U.S. than by looking at its communities. While it’s true that no two communities are identical, the diversity of the country’s fabric isn’t infinite. In fact, a recent report from The Demand Institute identified nine...