At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...
Radio continues to reach a large segment of Americans when they’re on the move, offering advertisers the ability to deliver the right message to the right audience at the right time.
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.
Over a billion people drank close to six billion litres of soft drinks last year in India. Here’s a look at avenues of growth for soft drinks in India and how the seasonal tag can be shaken off.
While global multinational companies dominate the Indian FMCG market, there are many homegrown companies that have made it big as well.
India’s literacy rate has seen significant improvement over the past decade. To better understand publishing in India on an industry level, Nielsen Book undertook a major research project, resulting in The India Book Market Report.
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
Diverse and deeply rooted in their cultural traditions, today’s Asian-Americans value high-quality products and services and are brand loyal shoppers. And their unique consumption and media habits that are helping to redefine the American mainstream.
Consumer confidence in Asia-Pacific increased in nine of 14 markets measured by Nielsen in Q1, compared to only three that rose in Q4 2014. Nine markets in the region remained at or above the 100-baseline level of optimism. At 130, India reached its highest level since 2011—up one-point from Q4....
With over two billion active mobile phones users in countries like India and China, nonprofits can poll workers directly to get real-time data on whether they feel safe at work and are treated with respect. But getting quality data starts with asking the right questions.
Any multinational looking for solid growth should be taking a hard look at India. In 2015, India’s economy will grow faster than China’s for the first time in 16 years. In fact, the IMF forecasts India’s GDP growth to expand by 7.5% this year and next.
After four consecutive quarters of slow and steady regional consumer confidence growth, the Asia-Pacific region ended 2014 with an index score of 106—down one point from the third quarter. While only three of 14 markets in the region registered quarterly confidence increases, nine of 14 countries...
Despite widening choice, Indian consumers prefer to stick with what they know and trust when it comes to investments. Among the less-chosen options, however, mutual funds represent a particularly lucrative opportunity for financial institutions.