An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move their business forward.
Marketers need to think about using both brand and growth marketing tactics instead of doubling down on one for a quick win.
Long-term business vitality requires more than short-term activations, and holistic marketing requires a balance of short- and long-term activation strategies.
There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
Marketers that thrived in 2020 used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.