Insights

ROI Elevated

Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.

Solving the Marketer’s Dilemma

How do you determine the right amount to spend on marketing and how to allocate it across different program options? If you’re finding it difficult to determine a marketing budget you feel confident in, you’re in good company.

Case Study: The Economist Proves the Power of Marketing

When The Economist sought to expand its subscriber base in the U.S. and U.K., the company turned to Nielsen to better understand which of its tactics were working well, and how to best allocate its growing marketing budget to maximize subscriptions going forward.