Nielsen Annual Marketing Report: The Age of Dissonance
This report offers a powerful view into the current state of the marketing industry. Understand the dynamics at play and identify promising areas of development for marketers and their media partners.
5 Important Questions to Ask Your Marketing Mix Vendor
Choosing the right marketing mix modeling vendor has a huge impact on your overall marketing effectiveness and business growth. To help you avoid regretting your decision, get the answers to these five questions before taking the plunge.
Cracking the Assortment Conundrum
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.
The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
What to Do When the Cost of Goods Goes Up
When costs go up, manufacturers are faced with many choices. In this white paper, we explore when it’s appropriate to make a product smaller to save on operational costs.
Solving the Marketer’s Dilemma
How do you determine the right amount to spend on marketing and how to allocate it across different program options? If you’re finding it difficult to determine a marketing budget you feel confident in, you’re in good company.
Case Study: The Economist Proves the Power of Marketing
When The Economist sought to expand its subscriber base in the U.S. and U.K., the company turned to Nielsen to better understand which of its tactics were working well, and how to best allocate its growing marketing budget to maximize subscriptions going forward.
Going Against the Grain
In this report, we share our learnings and best practices for developing an assortment strategy that supports the entire category and, ultimately, delivers greater returns.
Perspectives: The Easier Way to Drive Higher Marketing ROI
With the advancements in big data, advertisers know more about consumers than ever before. And yet, they’re still challenged with how to drive the greatest return for their marketing budgets. And we all know what happens when executives don’t see the ROI they’re expecting—they cut budgets.
Design Impact Award Chronicles: 2017 Edition
The Nielsen Design Impact Awards highlight the considerable impact that effective package design can have. The inaugural awards recognized seven successful package redesigns in the FMCG space—ones that helped drive significant increases in brands’ bottom lines. These are their stories.