The Nielsen Design Impact Awards highlight the considerable impact that effective package design can have. The inaugural awards recognized seven successful package redesigns in the FMCG space—ones that helped drive significant increases in brands’ bottom lines. These are their stories.
Different consumer needs demand varied experiences. Enter precision marketing. The good news for marketers is that the fundamentals (and tools) remain the same across industries.
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.
Marketers are constantly challenged to prove that their advertising not only “works,” but that each dollar is spent where it will drive the highest financial returns.
Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing return on investment. What are marketers’ best chance today to measure the full impact of their...
Thanks to recent advances in data collection, transfer, storage and analysis, there’s never been more data available to research organizations. But 'Big Data' does not guarantee good data, and robust research methodologies are more important than ever.
Supporting both the core business and adequately growing innovations are equally critical to sustained growth. So how should companies optimally slice their media investment to support both?
There’s no shortage of chatter in the media realm about the growth of digital, and the myriad conversations span everything from platform usage to consumption trends to advertising. While digital is a fluid and evolving arena, David Poltrack, chief research officer at CBS Corp., has a clear...
Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...
In digital advertising, marketers have traditionally relied on direct response advertising. But this is changing—brand marketing growth is outpacing direct response ad growth in the digital sphere.