The Secrets to Spanish-Language TV ROI
Driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.
Webinar: What Drives Return on Ad Spend? Unpacking Return on Ad Spend Benchmarks Across Media Platforms
Marketers are constantly challenged to prove that their advertising not only “works,” but that each dollar is spent where it will drive the highest financial returns.
Webinar: The Future of Marketing ROI - 30 Minutes to Understand the Future of Marketing Analytics
Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing return on investment. What are marketers’ best chance today to measure the full impact of their...
Journal of Measurement
Thanks to recent advances in data collection, transfer, storage and analysis, there’s never been more data available to research organizations. But 'Big Data' does not guarantee good data, and robust research methodologies are more important than ever.
Don’t Rob Peter to Pay for Paul: Striking the Balance with Innovation
Supporting both the core business and adequately growing innovations are equally critical to sustained growth. So how should companies optimally slice their media investment to support both?
Nielsen TV: Where Digital Fits In to Today's Media Mix
There’s no shortage of chatter in the media realm about the growth of digital, and the myriad conversations span everything from platform usage to consumption trends to advertising. While digital is a fluid and evolving arena, David Poltrack, chief research officer at CBS Corp., has a clear...
Uncommon Sense: The Case for Resonance
Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...
The Pace Is Quickening: Marketers' Use of Digital Brand Advertising Grows
In digital advertising, marketers have traditionally relied on direct response advertising. But this is changing—brand marketing growth is outpacing direct response ad growth in the digital sphere.
The Value of Efficient Reach: Maximizing Campaign Audiences
To better understand reach, Nielsen recently analyzed the concept of “reach efficiency” to see if advertisers are spending their dollars effectively. Despite having similar parameters and goals, the analysis found that campaigns can perform differently based on the sites they’re served on.
Uncommon Sense: Overcoming the Barriers to Superior Trade Promotion Effectiveness
Every year, an enormous amount of ink is spilt to greater or lesser effect on advertising: how to make it more effective, how to tie it more clearly to brand and sales lift outcomes, and so on. Much less is devoted to trade spending. And yet trade spending represents more than twice as much of