Insights

The Nielsen Annual Marketing Report Hub

This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250+ marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to...

ROI Elevated

Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.

The Importance of Incremental Lift

See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.

How Marketing Analytics Drives Decision Making in Health Care

Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement...