Insights

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

Trending Long-Term Radio Listening Habits in February

In the world of radio, we’ve been noting the impact of shifting habits and cyclical trends that appear consistently in the data and Nielsen’s February PPM ratings give us a chance to weigh those cycles—and changes—over a significant period of time.

The Beverage Alcohol Media Report: Q2 2017

For craft breweries of all stripes, digital advertising is an increasingly important tool to engage with consumers and combat slow growth. In fact, craft digital advertising spend now accounts for 12.5% of total beer digital spend, and brands of all sizes are testing the digital waters.

How Celebs and Brands Can Get in the Game with Gen Z

Much has been said about Millennials, Generation X and Baby Boomers, but what about Generation Z? When it comes to the sports industry, teams and sponsors may have to up their games to effectively connect with the latest consumers to reach adulthood and the ones soon to be having bank accounts of...

What Don’t You Know About Holiday Music?

When holiday programming hits the radio dial, things change. Between Thanksgiving and the New Year, when holiday stations see their largest spikes in audience, the mere presence of all-Christmas Adult Contemporary stations affect the radio habits for many other formats, too.