For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
Asian Americans' preference for everything digital boils down to two things: convenience and customization.
According to the newly released April 2018 Audio Today Report, today's expanding audio universe remains a reliable way for advertisers to engage today’s diverse audiences.
In the world of radio, we’ve been noting the impact of shifting habits and cyclical trends that appear consistently in the data and Nielsen’s February PPM ratings give us a chance to weigh those cycles—and changes—over a significant period of time.
Nielsen worked with several major digital publishers to learn more about the audiences that engage with their content day-to-day, helping them to put the pieces of the consumer picture together for the first time using measurement metrics that are comparable to those used to measure TV audiences.
For craft breweries of all stripes, digital advertising is an increasingly important tool to engage with consumers and combat slow growth. In fact, craft digital advertising spend now accounts for 12.5% of total beer digital spend, and brands of all sizes are testing the digital waters.
With a combination of digital prowess, social savvy and voracious media consumption, Black women have very unique media habits and preferences.
Much has been said about Millennials, Generation X and Baby Boomers, but what about Generation Z? When it comes to the sports industry, teams and sponsors may have to up their games to effectively connect with the latest consumers to reach adulthood and the ones soon to be having bank accounts of...
When holiday programming hits the radio dial, things change. Between Thanksgiving and the New Year, when holiday stations see their largest spikes in audience, the mere presence of all-Christmas Adult Contemporary stations affect the radio habits for many other formats, too.
On average, Americans spend just over 32 hours a week listening to music in 2017, up 5.5 hours over last year. How is this possible? Technology. At home, at work and traveling in between, people are consuming more music than ever before, from more devices.