Multifaceted Connections: African-American Media Usage Outpaces Across Platforms
African-Americans have a diverse approach to receiving content and information—they fully engage and connect through various mainstream and niche media outlets and platforms, and they consume more content than other groups on all fronts.
Staying Connected Behind the Wheel
As mobile tech continues to permeate the consumer landscape, car manufacturers are ramping up their efforts to help keep customers plugged in while they’re behind the wheel. So as the trend increases, which features are U.S. consumers looking for, which ones are they already using, and which ones...
Technology Puts Consumers in the Driver's Seat with Connected Cars
In addition to going wearable, tech has gone drivable—and the connected car is rapidly transforming how people take to the roads. In fact, it’s also having an impact on the way they feel and act when they’re behind the wheel.
Tops of 2014: Digital
From videos to banking to online shopping, digital was top of a lot of marketers' and consumers' minds this year. To wrap up 2014, Nielsen looked at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
Increased Mobile App Use: What Your Brand Needs to Know About Apps
Take out your smartphone—now. Count your apps. How many do you have? How many do you actually use? In an increasingly appified world, that distinction is critical to brand marketers wondering if they should jump into the fray.
Smartphones: So Many Apps, So Much Time
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to...
Multi-Platform Gaming: For the Win!
As gaming companies continue to release everything from next generation consoles to hyper-addictive mobile apps, today’s gamer has a vast array of options to choose from. So what’s a gaming enthusiast to do? For many, the answer is to simply grab the nearest device and play more! And in looking...
How Smartphones are Changing Consumers’ Daily Routines Around the Globe
Smartphones are beginning to transform how we engage in our everyday lives. Only a few years ago, they were still the minority of mobile phones around the globe, but already they’re beginning to transform how we engage in our everyday lives. Today, they have a much more dominant presence. Not...
Tops of 2013: Digital
Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing,...
Nielsen TV: Nielsen TOPTEN Highlights Real Trends, Real Data
There’s nothing like seeing the big picture or having everything you need right in front of you. And when it comes to insights into what consumers are watching and buying, everything you need is now right at your fingertips. Nielsen TOPTEN, Company’s First Mobile Consumer App, Launches in the...