To understand if a recent programmatic campaign was meeting its goal of driving brand awareness, Hipmunk leveraged Nielsen Digital Brand Effect to measure the impact.
Kiip, a mobile reward-based network, recently used Nielsen Digital Brand Effect to measure the brand lift of a series of in-app ad campaigns.
There’s no denying the growing importance of mobile in the marketing realm. In fact, smartphone penetration in the U.S. hit 80% in September 2015. But as penetration and usage climb, marketers are increasingly interested in tracking ROI.
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. So what were the top smartphone apps and operating systems this year?
For most Americans, the holidays wouldn’t be complete without shopping! And today's consumers are increasingly integrating technology—especially smartphones—into their holiday shopping.
With Thanksgiving drawing near, people are making plans to enjoy a delicious meal while spending time with family and friends. Not to be overlooked, the ubiquitous best friend of these gatherings may just be the smartphone.
These days, students seem to have more choices than ever—be it for backpacks, footwear or tech. And that means advertisers have their own homework cut out for them if they want their ads to stand out and generate scholarly returns. So what puts an ad at the front of the school bus?
With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a necessity—for consumers looking to connect with content, as well as for marketers looking to connect to them.
In an age of tap and go, mobile payments are providing increasing convenience for consumers as well as potential opportunities for marketers.
Does the lowest price always win? In Europe's sluggish economy, it can certainly seem that way. But a recent Nielsen study found the three things topping consumers' shopping lists were convenience, shopping experience and quality products.